Privacy Policy for Prime Bean
Prime Bean (referred to as "we", "us", or "our online platform") is committed to protecting the privacy of our visitors and customers. This Privacy Policy outlines how we collect, use, disclose, and protect your information when you interact with our site, our coffee shops, or any services provided by Prime Bean. We adhere to the principles of the Australian Privacy Principles contained in the Privacy Act 1988 (Cth) and the General Data Protection Regulation (GDPR) where applicable.
1. Information We Collect
We collect different types of information in connection with the services we provide, which include coffee brewing, espresso drinks, specialty teas, pastries, light meals, catering, coffee bean sales, and merchandise sales.
- Personal Information You Provide Directly: This includes information you supply when placing an order, signing up for our loyalty program, making a reservation, requesting catering services, participating in surveys, or contacting us directly. This data may include your name, email address, phone number, payment information (processed securely by third-party payment processors), and any preferences you share related to our products or services.
- Transaction Information: When you make a purchase through our site or at our physical locations, we collect information relating to that transaction, such as product details, purchase price, and the date and time of the transaction.
- Information Collected Automatically: When you visit our online platform, we may automatically collect certain information about your device and your browsing activity. This may include your IP address, browser type, operating system, referring URLs, pages viewed, and the dates and times of your visits. This information is collected using cookies and similar tracking technologies.
- anonymized Aggregated Data: We may also collect anonymized or aggregated data that does not directly identify you. This data may be used for statistical analysis, market research, and to improve our services.
2. How We Use Your Information
We use the information we collect for various purposes, including:
- To Provide and Manage Our Services: This includes processing your orders, managing your loyalty account, fulfilling catering requests, and providing customer support.
- To Improve Our Products and Services: We use feedback and collected data to understand customer preferences, enhance our menu, develop new products (e.g., coffee blends, pastries), and improve the user experience of our site.
- For Marketing and Promotions: With your consent, we may use your information to send you updates, promotional offers, newsletters, and information about special events related to Prime Bean. You can opt-out of marketing communications at any time.
- For Security and Fraud Prevention: We use information to maintain the security and integrity of our online platform and to detect and prevent fraudulent activities.
- To Comply with Legal Obligations: We may use your information to meet our legal, regulatory, and compliance requirements.
3. Sharing Your Information
We do not sell your personal information. We may share your information with trusted third parties under specific circumstances:
- Service Providers: We may engage third-party companies and individuals to facilitate our services, such as payment processors, website hosting, data analysis, email delivery, and customer service. These third parties have access to your personal information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
- Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
- Business Transfers: In the event of a merger, acquisition, or asset sale, your personal information may be transferred as a business asset. We will provide notice before your personal information is transferred and becomes subject to a different Privacy Policy.
4. Your Data Protection Rights
Depending on your location and applicable laws, you may have the following rights regarding your personal data:
- Right to Access: You have the right to request copies of your personal data.
- Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
- Right to Erasure: You have the right to request that we erase your personal data, under certain conditions.
- Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
- Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
- Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
To exercise any of these rights, please contact us at the address provided below. We will respond to your request within the timeframes required by applicable law.
5. Data Security
We implement appropriate technical and organizational measures to protect your personal data from unauthorised access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
6. Third-Party Websites
Our site may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.
7. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We encourage you to review this Privacy Policy periodically for any changes.
8. Contact Us
If you have any questions about this Privacy Policy, your personal data, or wish to exercise your data protection rights, please contact us:
Prime Bean
789 Helix Street, Unit 2C,
Brunswick, VIC, 3056,
Australia